About Beny Yogurt
Beny Yogurt Rebranding (Personal Project)
Founded by @couchwoman and @halpernesta , Beny Yogurt (now Sourmilk) was born when they left their corporate jobs to do something they truly believed in. When I first saw their brand, I couldn’t help but wonder, how would it look if I were to redesign it? That curiosity led me to create my own version of Beny Yogurt’s visual identity, and here it is! Disclaimer: The ® symbol used in the logo is for representation purposes only and does not indicate an officially registered trademark.
Client
Beny Yogurt (Now Sourmilk)
Date
April 2025
Industry
Yogurt Company
Scope of work
Illustrations
Rebranding
Visual Identity
Problem
Their old branding seemed out of place most of the time. Made just by a simple wordmark, the arrangement and the aesthetics were inconsistent. As the brand was in its early stage, this would not be a matter of concern; however, as the brand was getting bigger, getting a branding in place would be of importance.
Challange
The identity had to be something that would represent the playful nature of the brand while also maintaining the serious educational aspect that the brand was undertaking.
Solution
With the help of few illustration, fun yet organised typeface and layouts, I was able to make the rebranding/my version that the founders loved!
