About WellSide Orofacial Pain Management Clinic
WellSide | Orofacial Pain Clinic
WellSide is a specialty medical and dental practice in Austin focused on orofacial pain management - a unique area that combines medicine, dentistry, and psychology to help patients find relief from chronic facial pain, jaw disorders, headaches, and related conditions. The visual identity was built around this balance of clinical expertise and genuine compassion, reflecting the practice’s mission to guide patients from pain toward possibility. Every detail of the brand, from the grounded color palette to the clean, confident typography, was intentionally chosen to create a sense of trust, calm, and clarity. The identity needed to feel credible for practitioners while remaining warm and reassuring for patients.
Client
WellSide - Orofacial Pain Management Practice
Date
2025
Industry
Medical | Dental | Healthcare
Visual Identity
Naming
Logo Design
Branding
WellSide works in a highly specialized and often misunderstood field. Their previous branding didn’t communicate the depth of their expertise or the compassionate, evidence-based care they provide. They needed an identity that could: Build trust with patients who are often experiencing long-term pain Reflect both the clinical and human side of their practice Create clarity in a field that is frequently overlooked Support a reassuring, supportive patient experience from the first impression onward The challenge was to create a brand that felt professional without being cold, and empathetic without losing credibility.
Solution
The brand identity was shaped around WellSide’s core belief: guiding people from pain to possibility. Grounded colors, confident typography, and a calm visual language were selected to create an environment that feels safe, balanced, and reassuring. The identity is designed to speak clearly to both patients and practitioners. It positions WellSide as a place where science and compassion meet - a space focused not just on treatment, but on understanding, patience, and progress. Every part of the design supports this message, helping patients feel heard, supported, and confident throughout their healing journey.
Wordmark
The wordmark reflects the clarity and steadiness at the heart of WellSide’s approach. Its clean structure and balanced spacing communicate professionalism, while its softer visual tone keeps it approachable - aligning perfectly with the practice’s blend of expertise and empathy.
