Helping (Small) Businesses stand out.
My Passion for graphic design and building the brands emerged in my early teens, I always did dream of doing this as a career but I never really believed it would be possible. Well, here we are. I am a founder of OtherSide design studio and where I specialize in logo and brand identity design for incredible clients from around the world. For me, design is all about people! Working with like minded people, helping bring meaningful brands to life and forming long-lasting relationships along the way.
Designing brands people connect with!
Check out amazing Projects/previous work!
for me, designing your brand is a collaborative process. I understand how frustrating it can be to work with someone and feel left in the dark, which is why I make sure you’re involved at every step of the journey.
This is how the process looks like…
01
Discovery Call
Before anything else, we hop on a relaxed, no-pressure call to understand your vision, goals, and what you’re hoping to get out of this project. This conversation helps us align expectations, clarify deliverables, and see if we’re the right fit for each other.
02
Brand Research
Once we’re all set, I begin digging into your industry, audience, and competitors. This phase helps identify opportunities for differentiation and gives your brand a strong, strategic foundation to stand out with intention.
03
Moodboarding
Next, I create two curated moodboards to visually represent different potential directions for your brand. You choose the one that feels the most aligned, and that becomes the style anchor for everything we build next.
04
Identity Presentation
Here’s where your brand starts to take form. I design and present your logo, color palette, typography, and other elements, all shown in context with mockups to help you visualize the brand in the real world. We walk through everything together on a live call.
05
Feedback Round
You share your thoughts, what you love, what you’d like to tweak. We refine the designs based on your feedback and my thoughts as a designer, making sure everything feels right and aligned with your goals. This collaborative loop ensures you walk away confident and excited.
06
Handoff & Delivery
We wrap up with a final call where I hand over all your brand assets in an organized file system. You’ll also receive a 28-page Brand Guidelines document that explains how to use everything, from logo usage to typography rules, so your brand stays consistent as you grow.
Got questions or need advice? Get clear insights to move forward.
What is your role?
What’s included in a brand identity package?
How involved will I be throughout the process?
What if I don’t like the initial design direction?
Do you offer support after the project ends?
Here's what my collaboration partners/clients
have to say about working together.
Can't wait for you to be one of these
”People are loving it! You could’ve charged 5x more”
Jonathan Barr
@eastvillagecoffee
