Origin 58 Coffee Roasters
Origin 58 | Branding & Packaging
ORIGIN58 is a specialty coffee brand built on heritage, community, and a passion for honest, high-quality coffee. Rooted in the founders’ cultural background and shaped by their personal journey, the brand reflects where they come from and what they stand for. Their aim was to create a visual identity that felt genuine, modern, and aligned with the experiences they wanted to offer their customers. As the brand began to grow, it needed a refined identity system, one that could express its story clearly, stay consistent across touchpoints, and support long-term expansion.
Client
Origin 58
Date
2025
Industry
Coffee / FMCG
Branding
Visual Identity
Logo
Packaging
Problem
Although ORIGIN58 had a strong story and a clear sense of purpose, their previous branding didn’t reflect the depth behind the brand. The visuals lacked connection to the founders’ heritage and weren’t able to communicate the meaning behind the name or the values driving the business. As the brand expanded into new markets, the identity also needed to become more versatile and cohesive—across packaging, social media, and other customer touchpoints. The challenge was to create a system that felt meaningful, modern, and consistent.
Solution
The solution began with brand strategy, diving into the story behind ORIGIN58, its cultural roots, and the symbolic meaning connected to the name. This helped uncover the core idea: a brand built on origin, growth, and authenticity. The logo combines two key elements: Two leaves, representing growth, nature, and the essence of the coffee plant. A mountain silhouette placed between them, symbolizing the landscapes tied to the founders’ heritage and the journey that shaped the brand. This fusion creates a meaningful yet simple mark that feels premium, balanced, and adaptable across mediums. The overall identity uses clean typography, earthy tones, and a structured layout system to maintain clarity and consistency while still feeling warm and welcoming.
Wordmark
The wordmark was designed to complement the symbol, balancing modern simplicity with a grounded, approachable feel. It increases legibility across different sizes and allows for flexible logo configurations—important for packaging, signage, and digital use.
