About Insight Filmhouse
Insight filmhouse | Rebranding of a photography Business
Insight Filmhouse provides real estate media services, including Photography, Videography, Drone content, Virtual tours etc. These services are used to market homes. Additionally, the business specializes in social media content (videos and photos) for realtors, which serves as a key differentiator.
Client
Insight Filmhouse
Date
2026
Industry
Real Estate Photography
Scope of work
Branding
Visual Identity
Merch design
Problem
Insight filmhouse has been in a business for almost 6 years now and their old identity was something that was just put together and whilst it did the job, it wasn't really adding in to their brand. The logo was not distignuishable, the branding system did not exist at all and most of all, it had a house inside the logo itself. What is wrog with that? it's just every other real estate photography business would have a house in their logo.
Challange
The client knew what he wanted, the goal was to compoletely transform the branding into showing the confidence, speed and the quality Insight Filmhouse was know for. We wanted to capture the modern, confident and bold emotions of the brand. And that is exactly what we did!
Solution
So we went head in the the bold copywriting, confident visual and a combination of old & modern typography to convey the emotions we were aiming for. The logo stands out in the local business space, the visual identity and copy reiteratre the quality of work the business offers and the overall branding makes the business go from just another real estate photography business to something that exist and has it's own space. From physical applications to web presence, Insight Filmhouse has it's own identity that makes it stand apart from everyone else.
